No-nonsense web design for SMEs and
freelancers

Website design that works like your business does.

Custom-built static sites, live in a week, run by one person who picks up the phone. No bloated agency costs, no template guesswork - just a site that does its job.

The difference

Built differently to an agency or a template.

Lean, fast, and built so search engines and AI tools can understand what you do and why you can be trusted.

  • Live in a week, not two months.

    One person, one focused build. No queues and no project managers standing between you and the work.

  • Nothing to break, nothing to update.

    Static HTML, not a WordPress install - so there's nothing to patch and no surprise maintenance bill six months down the line.

  • You talk to the person who builds it.

    From the first email to the last detail, you deal with me.


About

Built by someone who's been in the room.

I'm Michael. For five years I've designed websites and apps for companies such as Sky Bet (including Super 6 and ITV7), Angstrom Sports, and Age Partnership - where every decision had to earn its keep: more sign-ups, better performance, or it got cut. I built Kestrel to bring that same thinking to local businesses, without the agency price tag.

More about Kestrel Got questions? See the FAQs →
Michael Uttley, founder of Kestrel

Packages

What you get

Fastest

Single / landing page

From £700
— £1,000 depending on scope
  • Custom-designed static site
  • Contact form with spam protection
  • Built to be found - so Google and AI tools understand what you do and point people your way
  • Privacy policy and privacy-friendly analytics included as standard
  • Mobile responsive
  • Deployed and live on Netlify
  • 2 rounds of revisions included
Ongoing support

Retainer

From £75
— £300/mo depending on scope
  • Ongoing updates and changes
  • Scope defined in writing upfront
  • 3-month minimum commitment
  • Maintain, Evolve, and Grow tiers
Add-ons
  • WhatsApp click-to-chat +£50-75
  • SEO package +£150-250
  • Analytics setup +£75
  • Google Reviews widget +£75-100
  • Copywriting +£75-150/page
  • Sanity CMS +£400-600
  • Blog (static) +£300-500
  • Performance audit +£100-150
Need something else? Talk to us →

Designed by hand, not dropped from a template.


Selected work

Recent work

Oak & Acorns website on a laptop
Oak and Acorns

A clean, fast site built to win bookings.

A single-page scroll site for Anna's play space consultancy - calm in tone, sharp on SEO, and built to turn the right visitors into enquiries.

View the live site →

How it works

A simple process. No mystery, no padding.

  1. 01

    Brief

    Fill in a short form or drop a message. I read every submission and come back with questions within 24 hours.

  2. 02

    Design & build

    Design and build happens at pace. Two revision rounds included as standard. You see a preview before anything goes live.

  3. 03

    Live

    Domain connected, form tested, Search Console submitted. Live in a week, not two months.

Heads up

Your WordPress is breaking. We'll replace it with something that won't.

Static means there's no CMS to update and no plugins to patch - so no security alerts at 11pm. Just clean code that keeps working, year after year.

Get started

Retainers

A website is a living thing, not a finished product.

Most of the work that matters happens after launch. The sites that bring in business are the ones that kept improving - month after month, season after season.

When the build is done - that's the platform. The retainer is how you use it. Most businesses who invest in a good site and then don't maintain it see the same results six months later as they did before the launch. The sites that actually work are the ones that keep moving.

Maintain
Keep your site current.
  • Up to 2 small updates a month
  • Text, image, and contact detail fixes
  • Hosting and uptime kept healthy

Best for: Established businesses with a stable site that just needs to stay tidy and accurate.

Evolve
Sharpen and improve.
  • Up to 4 small updates a month
  • 1 larger change - new section, layout tweak, or seasonal banner
  • Quarterly SEO check

Best for: Growing businesses whose site needs to keep pace with the work.

Grow
Make your site work harder.
  • Up to 10 small updates and 2 larger changes a month
  • Quarterly SEO review + Search Console reporting
  • Proactive suggestions month on month

Best for: Businesses treating the site as a lead channel and wanting visible momentum.